Billionaires Share Wisdom About Branding
Your brand is what other people say about you when you’re not in the room.
Warren Buffet, CEO of Berkshire Hathaway
Your premium brand had better be delivering something special, or it’s not going to get the business.
Richard Branson, Founder of Virgin Group
Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Mark Cuban, Owner of Dallas Mavericks
Focus on building the best possible business. If you are great, people will notice and opportunities will appear.
Steve Jobs, Co-Founder of Apple
Design is not just what it looks like and feels like. Design is how it works.
Donald Trump, President of The Trump Organization
If your business is not a brand, it is a commodity.
Howard Schultz, CEO of Starbucks
If people believe they share values with a company, they will stay loyal to the brand.
Rupert Murdoch, Founder of News Corporation
For better or for worse, our company is a reflection of my thinking, my character, my values.
Jack Dorsey, Co-Founder of Twitter
Make every detail perfect, and limit the number of details to perfect.
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